Leeds Trinity

Leeds Trinity University needed to modernise their digital presence to remain competitive in the higher education sector. The old site was text-heavy, difficult to navigate, and not aligned with the expectations of digital-native prospective students.

The challenge was to design a platform that could communicate the university’s strengths, simplify the application journey, and improve accessibility.

We conducted extensive research into student expectations, benchmarking against sector leaders. Navigation was simplified to guide users through courses, campus life and application processes. The design introduced a bold, modern aesthetic with rich imagery and student stories.

Accessibility was a priority, with compliance to WCAG standards built into the process. The CMS empowered staff to update content easily and keep the site relevant year-round.

The new site increased course page engagement by 30% and reduced bounce rates on application pages by 20%. Prospective student enquiries rose by 15% in the first recruitment cycle.

The university also gained recognition for its accessible design, reinforcing its commitment to inclusivity.

A competitive, accessible university website that improves the student journey and enhances recruitment outcomes.