Applethwaite
A platform designed to grow with every new housing development.
Applethwaite
The Challenge
Applethwaite, a leading North-West England home builder and part of The Eric Wright Group, has been creating quality homes across Lancashire and Cumbria since 2008. After successfully completing a full rebrand for Applethwaite, the business turned again to Absolute to address their digital challenges. Their existing WordPress site was no longer fit for purpose - plagued by security concerns, limited flexibility, and poor scalability. The marketing team lacked the control they needed to keep pace with the company’s growing portfolio.
Our Approach
Absolute partnered closely with Applethwaite to design and develop a bespoke website, built on a flexible modular framework.The new system gave Applethwaite’s marketing and sales teams full ownership of their digital presence - empowering them to update content, showcase developments, and manage enquiries with ease. At the same time, we crafted a user experience designed to reflect the same care and quality Applethwaite brings to its homes.
Impact
The website now seamlessly manages developments, plots, and availability while automating the enquiry process. Where leads were previously lost, enquiries are now captured and processed efficiently.
The site was built bespoke on a modular framework, which gives Applethwaite the ability to scale. New features can be added, content can be adapted for each development, and functionality can evolve in line with future business needs.
Process for Growth
Discovery
We began with workshops with the marketing and sales teams which helped us understand the specific requirements for managing developments, plots, and enquiries.
Design
Our design process focused on aligning the website with Applethwaite’s brand values - quality, care, and craft. We mapped out user journeys for prospective buyers, ensuring the experience of finding a home online reflected the attention to detail Applethwaite puts into every build.
Build
We developed a bespoke modular framework that puts Applethwaite back in control. The system was designed to be flexible and scalable, enabling their team to manage content with ease, automate enquiries, and lay the foundations for future feature enhancements.
Evolution
The new platform isn’t static - it’s built to adapt. As Applethwaite launches new developments, the site can flex to meet their needs. From adding new content, introducing new functionality to tailoring content by development, the website will continue to evolve as their business grows.
The Outcome
The new Applethwaite website is a foundation for future growth. It reflects the same care and quality found in every Applethwaite home while giving the team the flexibility to manage, adapt, and expand with confidence.
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Digital Strategy / Web Design / Web Development