Eric Wright Group
Transforming multiple legacy websites into one powerful digital platform.
Eric Wright Group
The Challenge
When structure’s missing, so is momentum
Eric Wright Group is a large, diverse business with multiple divisions spanning construction, facilities management, civil engineering, and property development. But the Group’s existing website platform was outdated and inflexible. That made it hard for each division to manage content effectively or communicate their services in a way that reflected their individual strengths.
Some divisions had developed their own sites to support their specific marketing needs. But without a shared structure, it only deepened the fragmentation. The Group needed more than a redesign. It needed a cohesive platform to unify its companies, simplify content management, and support future business growth.
Our Approach
Creating cohesion without compromising individuality
We started with deep discovery, mapping internal structures, audience needs, and digital pain points across all divisions. The insight was clear: the Group lacked structure, and the old infrastructure was holding it back.
So, we reimagined the entire experience.
From architecture to interface, we developed a scalable digital platform that gave each division a clear voice within a unified system. Powered by Absolute Control, the new platform gives each team its own tailored content within a consistent, modular design that the central marketing team can now manage. It gives them the power to make significant changes to content and structure without having to rely on a costly developer.
The result is a streamlined, future-proof platform that balances unity with flexibility, and simplicity with depth.
Impact
A stronger platform for stronger teams and a stronger group.
The platform doesn’t just look better, it works better. It’s faster to use with a performance score of 97 a week after launch, easier to maintain, and shaped around how the Group actually operates. It’s more efficient, designed to evolve with the business, and built to support clearer communication, stronger teams, and long-term growth.
Process for growth
Discovery
We ran discovery workshops with stakeholders from each division, mapping internal goals against audience needs.
Alongside this, we audited the existing sites and identified gaps, overlaps and inconsistencies helped shape a more focused digital strategy, built around shared objectives and group-wide visibility.
Design
We restructured the site architecture to create a single, scalable framework that would flex across all divisions.
Each section was designed to give every business unit space to showcase its services clearly, all within a unified system. A modular interface and shared design language helped balance consistency with flexibility, giving users a joined-up experience across the Group.
Build
We brought the platform to life using Absolute Control, our proprietary CMS.
It gave Eric Wright Group the freedom to manage and scale their digital presence without relying on external developers. Built for performance and flexibility, the system empowers the central team to control content across all divisions, while maintaining consistency across both structure and brand.
Evolution
The platform was built to adapt, and since launch, it’s continued to deliver long-term value.
We’ve worked closely with the Eric Wright Group to evolve both structure and content, helping the platform respond to changing business needs and opportunities. By investing in a flexible, scalable system, the Group now has a digital foundation that supports growth, unlocks efficiencies, and stays aligned with their ambitions over time.
The Outcome
Every part of the Group now has the platform to grow
What was once a legacy website with limited opportunity for future growth is now a cohesive, future-ready digital platform. The Eric Wright Group now has:
- One intuitive CMS for all divisions
- Clearer brand presence and stronger user journeys
- Streamlined content workflows
- A platform designed for growth and flexibility
Internally, the site is easier to manage. Externally, it delivers a smarter, more professional experience that reflects the scale and credibility of the Group.
Absolute Agency brought our vision to life with a website that truly represents the Eric Wright Group. Their attention to detail, collaborative approach, and technical expertise were instrumental in delivering a platform that supports our business goals.